We immersed ourselves in the world of Porno y Helado with the goal of crafting a creative strategy that captured the essence of the series and resonated with its target audience. We repeatedly watched the first season and carefully read through the scripts for the second season to develop over twenty creative ideas, allowing the client to choose which ones to move forward with. From recreating the dome of Buenos Aires' Obelisk for Los Débiles Mentales to perform an unseen show, to simulating a casting session for the series' new characters, and much more.

During the audiovisual production and direction phase, we coordinated all technical and creative aspects, from scripting to filming, ensuring a visually coherent and engaging narrative. The post-production team worked meticulously on editing, VFX, and color grading to deliver a final product that met Prime Video's standards.

We also developed all the footage pieces featured on Prime Video’s and the cast’s social networks, creating original content exclusively using material from the series. From memes and modified stills to ‘Tips for Flirting,’ we implemented several creative guidelines that ultimately shaped the campaign.