JAQUE MATE
X Prime Video
Client: Prime Video
Year: Diciembre 2023 - Marzo 2024
Place: Argentina, Buenos Aires
Services
Client: Prime Video
Year: NaN
Place:Argentina
Services
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What we did?
Jaque Mate is an action film starring Adrián Suar alongside an international cast, including Maggie Civantos, Charo López, Benjamín Amadeo, and José Eduardo Derbez. At Bull, we were responsible for developing the creative strategy for its launch in theaters and on Prime Video. Additionally, we created exclusive content during the Argentine Avant Premiere.
We created and scheduled over 50 content pieces, including videos and static materials. We also produced mini-trailers for TV promotion and covered the Avant Premiere in Argentina, generating content for Prime Video’s social media channels and the accounts of the talent involved. Each piece was designed to maximize the film’s visibility and impact on audiences both on the platform and across the actors’ channels.
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How we did it?
We worked closely with the Prime Video team, the script, and the film’s initial materials to enhance the image of each character. This marks Adrián Suar’s debut as the lead in an action film—a significant shift for the Argentine actor and producer renowned for his comedies. Our challenge was to reposition him within a new genre by showcasing the process behind this major action movie. Additionally, we focused on highlighting the strengths of each cast member, ensuring that the content reflected the film’s innovative qualities.
