EL FIN DEL AMOR I
X Prime Video
Client: Prime Video
Year: 2022
Place: Argentina, Buenos Aires
Services
Client: Prime Video
Year: 2022
Place:Argentina
Services
What we did?
El Fin del Amor is an Argentine drama series produced by Amazon Prime Video and K&S Films, based on the bestselling essay by Tamara Tenenbaum. Lali Espósito is not only the lead actress but also an executive producer, while Erika Halvorsen serves as the showrunner and screenwriter. At Bull, we developed the creative marketing and social strategy for the series launch, supporting the process at every stage.
During the filming of the first season, we became the first creative agency in Latin America to develop X-Ray content for Prime Video, creating exclusive documentary capsules that activate with each episode.
In the second phase, we took charge of conceptualizing and developing the marketing assets, integrating creative scripts curated with insights from Agustina Kupsch, an anthropologist specializing in gender studies. Finally, in the amplification phase, we selected over 30 influencers and digital creators, scripting and producing most of their content to ensure the series’ message reached its audience organically, generating a significant impact
How we did it?
The project was particularly exciting for us because we were familiar with the book and passionate about its themes.
Taking on the responsibility of the launch was a challenge—and without a doubt, one of the experiences we enjoyed the most. Building an integrated strategy with a gender perspective required immersing ourselves in extensive research, and we were committed to developing content that honored the series’ message.
Apparently, it worked—because the second season is now in post-production, and once again, Bull is leading the launch. This time, we’re in charge of the full production of all marketing content—but we’ll get to that later.
