NAHIR
X Prime Video
Client: Prime Video
Year: 2024
Place: Argentina, Buenos Aires
Services
Client: Prime Video
Year: 2024
Place:Argentina
Services
What we did?
Nahir is a dramatic crime film based on the real-life case of Nahir Galarza, the youngest woman to receive a life sentence in Argentina. Starring Valentina Zenere, Simón Hempe, César Bordón, and Mónica Antonópulos, the movie premiered on Prime Video in May 2024. It became the most-watched film on the platform in Argentina, holding the #1 spot for several weeks in both Argentina and Mexico.
At Bull, we spearheaded the creative marketing strategy for the film’s release, crafting concepts that captured the essence of the story and established an emotional connection with the audience. We wrote tailored scripts for each cast member and collaborated closely with Zeppelin, the film’s production company, to ensure the campaign content aligned seamlessly with the film’s narrative. Additionally, we designed and executed the social media campaign, advising Prime Video’s social media team on the scheduling and deployment of the assets, maximizing the film’s visibility across digital platforms.
How we did it?
Working on a project of this nature required an extensive research process to create captivating and respectful content that avoided taking sides in the case. Our team conducted in-depth research to understand the film’s portrayal, the media coverage of the case, and its societal impact.
The post-production process included editing and animating original campaign materials, utilizing exclusive footage from the film. Finally, we worked closely with Prime Video’s social media team to plan and execute the campaign for both the platform’s accounts and those of the cast, ensuring a cohesive and impactful rollout.
Constanza C.
/
Sr. Brand Manager
