BETTY LA FEA:
THE STORY CONTINUES
X Prime Video
Client: Prime Video
Year: 2024
Place: Francia, Paris
Services
Client: Prime Video
Year: 2024
Place:Francia
Services
.jpg)
What we did?
Betty La Fea, one of the most-watched Latin American series worldwide, returned to Prime Video after 20 years with its original cast. To build anticipation for this comeback, Prime Video hosted an iconic event at the Shangri-La Hotel in Paris, where Hugo Lombardi, the series' legendary character, staged a fashion show. Blurring the lines between fiction and reality, Hugo presented Ecomoda’s new collection during Paris Fashion Week, joined by Marcela Valencia and Patricia Fernández.
We were there to creatively amplify this experience across Prime Video’s social media platforms. Traveling to Paris, we produced scripted content for Instagram and TikTok with three of the show’s main characters. We created videos featuring the actors, capturing Betty La Fea’s signature humor while tying the content to the fashion show. The pieces resonated deeply with audiences eagerly awaiting the series' return.
.jpg)
.jpg)
.jpg)
How we did it?
We worked closely with Prime Video’s creative team and the actors to capture the series’ unique identity. Producing in rainy Paris was a challenge, but this special touch only enhanced each piece of content. We filmed in iconic locations across the city, including the Arc de Triomphe and the Eiffel Tower. The result was a series of humorous, reference-filled content inspired by the show, featuring an incredible cast and a stunning setting.
Having grown up watching Betty La Fea, this production was one of the most memorable and enjoyable projects we’ve ever worked on.
