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BARRABRAVA
X Prime Video
Client: Prime Video
Year: 2022 - 2023
Place: Argentina, Buenos Aires
Services
Client: Prime Video
Year: 2022 - 2023
Place:Argentina
Services
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What we did?
At Bull, we led the creative strategy for the launch of Barrabrava, a series that quickly became a success on Prime Video, ranking first in views during its first month. We developed and executed a comprehensive social media campaign, creating over 70 pieces of content to amplify the series across Prime Video’s social networks and the channels of the involved talents. The campaign included both static and dynamic content, all designed to maximize engagement and reach.
In addition to the social campaign, we designed scripts and collaborated with the cast’s direction to produce exclusive content that complemented the narrative and enhanced Barrabrava's presence on digital platforms.
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How we did it?
Our goal was to position Barrabrava as the first series to authentically and genuinely explore the world of Argentine football hooligans. To achieve this, we immersed ourselves in the culture of barras bravas, ensuring that each piece of content was portrayed authentically and respectfully. Additionally, we highlighted the remarkable production value behind the series, a key aspect in giving it the recognition it deserves. This strategy resulted in a successful campaign, allowing us to continue working on creative amplification for the second season.
