WOMEN'S FOOTBALL
WORLD CUP 2023
X adidas
Client: adidas
Year: 2023
Place: Nueva Zelanda, Auckland
Services
Client: adidas
Year: 2023
Place:Nueva Zelanda
Services
What we did?
Our challenge with adidas was to spark conversations around the 2023 Women’s Football World Cup. Starting with the brand’s global premise, ‘Impossible to Ignore’, we developed a communication strategy that emphasized creativity and tailored approaches for each platform.
How we did it?
We traveled to New Zealand to support adidas’ squad, which included Sofía Martínez, Lola del Carril, Diario Olé, and the media "El Femenino". In addition to advising them on the production and implementation of their content, we were responsible for the creativity and production of coverage content for the official accounts of adidas Argentina, adidas Women, and adidas Global.
