DUKI BERNABEU

On June 8, 2024, Duki made history as the first Argentine and the first rapper to perform at the Santiago Bernabéu Stadium. At Bull, we handled the strategy and integral content production for adidas Argentina, creating a social media amplification campaign alongside four key amplifiers who boosted the event’s coverage.

We developed a creative strategy that included content for YouTube, TikTok, Instagram, and X, aiming to connect with diverse audiences. We strategically selected four ambassadors who are not only linked to adidas but also closely tied to the trap scene: Pauli Echeverría, a journalist specializing in music; Grego Rossello, a host and influencer close to Duki; Luli González, a YouTuber and devoted Duki fan; and Agus Padilla, one of Duki’s most loyal followers from his early days.

We accompanied these ambassadors during their stay in Madrid, assisting with content creation for their channels and enhancing their coverage on streaming platforms where they participated. We ensured adidas had a strong presence across every platform, generating over 225 creative pieces. Each piece was designed to reflect the essence of adidas and the show, maximizing real-time engagement and interaction.

Additionally, we produced the campaign’s main piece, published in collaboration between adidas and the four amplifiers. This post achieved the highest engagement of the year on adidas Argentina’s account, even surpassing sports-related content.