AMERI 'S PREMIERE
X adidas Originals
Client: adidas Originals
Year: 2024
Place: Argentina, Buenos Aires
Services
Client: adidas Originals
Year: 2024
Place:Argentina
Services
What we did?
In October 2024, Duki unveiled his much-anticipated album Ameri at an exclusive listening event at the Movistar Arena. To enhance this milestone, we collaborated with adidas Argentina to design a comprehensive strategy that deepened the connection between Duki, his followers, and the brand. The experience seamlessly blended music, sports, and fashion through in-store activations and immersive elements during the listening event.
Before the event, we invited fans to participate in a competition about the artist’s journey, hosted by journalist Pauli Echeverría and Duki’s well-known fan, Agus Padilla. Over 20 fans joined, and the five winners received a coveted Golden Ticket to attend the listening event with adidas.
At the event itself, we created an interactive activation featuring a mobile basketball hoop, where fans took part in challenges hosted by Grego Rossello. Additionally, we handled full coverage of the event, delivering top-quality materials for adidas and amplifiers to share across their social media platforms.
¿Cómo lo hicimos?
Each content was designed to reflect the vibrant spirit of the fan community Duki has built throughout his career. Our strategic approach covered all campaign pillars and various platforms. Our starting point for the strategy was the fan community itself. Understanding what Duki’s fans would love came naturally since we’ve followed his career and are part of that audience. We carefully selected collaborators and amplifiers who shared a genuine connection to his music.
For every idea we focus on capturing Duki’s competitive essence and the strong community of fans he has cultivated over the years.
